Simone Magee Founder, Dress Downs
Failure is only final if you allow it to be.
While walking around the Windy City one day after work, Simone experienced one of the most embarrassing Marilyn moments of her life. Returning home she realized there was nothing available to help women address this issue. Determined to create the first reusable and discreet dress weight, she quit her full-time job to develop her idea. Dress Downs have been named a Can't Live Without Fashion Fix by Brit+Co and won 1st place for Art & Design by the Chicago Tribunes Big Idea Awards.