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Melina Flabiano Keaton

Don't wait for perfection.

Melina Flabiano started her career at McKinsey & Company in Dallas serving traditional retail brands. A lifelong fashion lover (her mom and grandmother were seamstresses), she loved working with apparel and consumer brands and focused on combining qualitative customer insights with data to solve retailers’ challenges. She went on to join PANDORA jewelry’s Strategy team, working closely with executives to create and measure strategic initiatives and leading cross-functional projects (e.g. implementing in-store technologies and opening stores in new geographies). Melina graduated from Wharton with her MBA in 2019. After speaking with colleagues and friends, she noted a lack of options for young professional women’s office wear. She decided to start Keaton (launched April 2019) to address this need.

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