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LOTIKA PAI & WEN YAO Founders, Powwful

Big wins are hundreds of nights in the making, and you get there by taking countless baby steps. Every Step Matters.

Lotika Pai & Wen Yao are the co-founders of POWWFUL, a new Chicago-born activewear brand. POWWFUL is the product of Lotika & Wen’s quest for high quality activewear that aligned with their values and was colorful, chic, fun yet functional and affordable. For us, when it comes to fitness, no body shape is better than another. Just as no workout is better than another.  Everyone has their own unique body size and their own personalized fitness journey. At POWWFUL, we pride ourselves in creating unique pieces that celebrate individuality and self-expression. Every single one of our designs has an inspiration story behind it that is core to who we are as a brand and what we care about. Our latest product line, graduated compression Power Socks, not only naturally improves circulation reducing the risk of spider veins and varicose veins; we also used the socks as a canvas to express our views with frankness and honesty. 

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