Lili Yeo Founder, goumi

We must give our kids a better planet to inherit.

Lili Yeo has 20 years of experience in consumer marketing with Fortune 200 companies and the last six years with Goumikids - a startup that she co-founded. She has led the successful incubation and launch of goumikids and has distributed the line in almost 600 specialty stores in North America and in 46 countries averaging high double-digit growth annually.

Prior to goumikids, she headed the China practice and led cross-functional teams to create market-relevant, profitable consumer experience solutions for emerging global brand clients – Haier, Li-Ning and Lenovo at Ziba design. Lili holds an MBA from the Institute of Management Development (IMD), a BA in International Marketing from the University of Washington and a Certificate from Beijing University. She was also a guest lecturer at the Tianjin University of Finance and Economics on topics of International Marketing, International Trade and Cross–Cultural Communication. Lili speaks five languages, including Mandarin Chinese, Spanish and Tagalog and is mom to - Iliana (9) and Ariana.


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