Jess Edelstein Founder, PiperWai Natural Deodorant

If You Can’t Not Do It, You HAVE To Do It!

Millennial entrepreneur Jess Edelstein is the cofounder of @PiperWai Natural Deodorant. Jess knew she was onto something special when she concocted a new kind of nontoxic deodorant in her kitchen. In 2014, while working full time as a Realtor in Phialdelphia, Jess launched PiperWai with her childhood friend, and customers raved over their "life-changing" charcoal deodorant - the first of its kind. Rocket-fueled by a successful pitch on ABC's Shark Tank, PiperWai exploded from a bootstrapped side-hustle into a multi-million dollar, award-winning, internationally recognized brand that pioneered an entire segment in the rapidly growing natural deodorant market. Proud member of Forbes 30 Under 30 (class of 2018) and EY Entrepreneurial Winning Women (class of 2017), with appearances on HSN, CNBC, AOL Build, and many panels and podcasts, Jess rides high on her “everything is possible” philosophy. A Pitt grad, creative problem solver, DIY enthusiast, Broadway theatre nerd, and aspiring motivational speaker and mentor, Jess lives in South Philadelphia with her husband Marc (a fellow entrepreneur) and their rescue mutt Velma.

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