Isabelle Alix and Noemie Blanchard Founders, Offtrack
Never say never, there is always a way.
Though born and raised in Paris, Isabelle and Noemie met after they had moved to New York City, Noemie in 2013 and Isabelle in 2015. They were brought together by their passion for clothing, freedom of expression, and their mutual desire to disrupt the luxury industry as we know it Noemie and Isabelle had built careers working for high end fashion brands in Paris and in New York. Isabelle has a background in Marketing and Retail (L'Oreal, Isabel Marrant) while Noemie worked as a Merchandiser and Product Developer for Luxury fashion houses (Givenchy, Saint Laurent, Narciso Rodriguez) specializing in leather goods. Their experiences created a shift in how they viewed and consumed fashion, and that shift became a need to establish a brand that would reflect their way of thinking and living : bold, carefree and ethical.