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Some real-life heroes in our midst

Female founders are really kind of awesome. We want to take a moment and shower accolades on some of The F Project members who are going above and beyond during this challenging time. These women are making exceptionally generous overtures to support others, even as businesses everywhere are facing huge uncertainty.

Emily Hochman launched Wellory, an online, one-stop resource, to promote accessible, personalized approaches to health. Wellness is a passion for this founder, who is herself a certified health coach. So when COVID-19 hit her hometown, NYC, especially hard, Emily was quick to act. Wellory is offering all U.S. healthcare professionals free access to its services. The healers are definitely in need of healing, and Wellory has stepped up. You rock, Emily!

Pamela Delgado founded Rawly Bold with a mission to “inspire, motivate and empower while giving back to organizations that improve the well being of others.” Rawly Bold’s uber-comfy t-shirts are emblazoned with radical notions like, “Rise up,” “Dare to Dream,” and “Trust yo’ self.” Food Bank for New York City is receiving a portion of the proceeds of every purchase of this ethically made and non-toxic apparel. “Witnessing this pandemic sweep through our city has been heartbreaking. As businesses have closed, people have been forced to rely on food banks for the first time,” Pamela explained. Kind much? Absolutely…and then some.

Nancy Giftos knows that her Sticky Be Socks offer both the inspiration to soar and the ability to stay grounded…literally. Each pair of socks has a message on the bottom, such as, “be thankful,” “be focused,” or “be strong.” And they’re made of material that provides a non-slip grip, which is really useful for, among other folks, yoga devotees, babies learning to walk, and older people for whom a fall could be life-threatening. During the COVID-19 crisis, Sticky Be is donating a pair of Sticky Be Baby socks, for every pair sold, to Baby2Baby, a nonprofit that provides essential items to children and families impacted by the pandemic. Nancy, you’re doing a be-yootiful thing! (Clearly, this is why you make the socks, not us!)

Emily Rudman, founder of the Emilie Heathe luxury beauty lifestyle brand, has always been about artistic collaboration. Emilie Heathe’s trademark is Clean Luxury Beauty For Creatives By Creatives. Emily’s attention to detail, both in the ingredients that combine to create her cosmetics, as well as in the artist-in-residence-produced packaging that holds them, is unparalleled. When COVID-19 wreaked havoc on the city that inspires so much of Emilie Heathe’s vision, Emily took action. Twenty percent of sales are going to GLAM4GOOD’s COVID-19 Critical Aid Fund, for “as long as necessary.” Emily, you’re an artist with heart.

If you’ve been meaning to make a purchase from a female-founded company, there really isn’t a better time than now. Check out all of wonderful founder members and treat yourself…and help others in the process!

Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference.
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