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It’s Earth Day 2020!

The interconnectedness of our world has really hit home for many of us this year. Let’s celebrate those founders whose businesses are making an impact on reducing our collective footprint on our planet and increasing our ability to live in harmony with our environment.

First, a major shout-out to all our Certified B Corporation founder members! In order to obtain B Corporation certification, companies need to take seriously (and prove) their commitment to sustainability. According to the B Lab website, the certifying body for B Corporations,: 

B Corp Certification is the only certification that measures a company’s entire social and environmental performance. The B Impact Assessment evaluates how your company’s operations and business model impact your workers, community, environment, and customers. From your supply chain and input materials to your charitable giving and employee benefits, B Corp Certification proves your business is meeting the highest standards of verified  performance.

To give you an idea of the rigor involved in becoming a Certified B Corporation, take a look at some of the sample environmental impact questions a company needs to answer as part of its application:

  • Which is the broadest community with whom your environmental reviews/audits are formally shared?
  • If you lease your facilities, have you worked with your landlord to implement any of the following in the past 2 fiscal years: energy efficient improvements, waste reduction programs, water efficiency improvements?
  • What % of energy (relative to company revenues) was saved in the last year for your corporate facilities?
  • What % of energy used is from renewable on-site energy production for corporate facilities?
  • Does your company monitor and record its universal waste production?

“Their certification is no joke,” confirms Lindsey Delaplaine, cofounder of Plaine Products.

Here are our F Project founders who have attained B Corp Certification:

Jessica Hilbert, Shannon Oliver & Karen Bonner of Red Duck Foods, organic sauces and condiments

Lindsey McCoy & Alison Webster of Plaine Products, sustainable shampoo and bath products

Carly Stein of Beekeeper’s Naturals, honey-based medicinals and a mission to promote sustainable beekeeping

Neka Pasquale of Urban Remedy, fresh, organic, ready-to-eat meals, juices, and snacks…delivered to your door

Janie Hoffman of Mamma Chia, organic beverages, squeeze pouches, and bagged chia seeds

Elizabeth Stein of Purely Elizabeth (currently giving 10% of proceeds to NYC food banks!), organic granola, oatmeal, and bars

Keeley Tillotson & Erika Welsh of Wild Friends Foods, nut butters and collagen blends

Other founder members are also factoring in environmental concerns in a big way in their operations and missions:

Ali Rose VanOverbeke of Genusee is turning the surplus of plastic waste caused by the Flint, MI water crisis into eyewear in a closed loop recycling system.

Amanda McIntosh of Take My Face Off is on a mission to replace washcloths, facecloths, cotton balls, rounds, pads, and facial wipes with the Mitty, a reusable product that avoids the use of cotton, a crop that accounts for 18% of worldwide pesticide use and 25% of total insecticide use.

Morgan Young of AndAgain uses a combination of recycled, post-consumer denim and deadstock fabrics, reducing the amount of water used to manufacture high-end, wearable art.

Lauren Simonelli of ThreeMain household cleaning products provides refillable, reusable aluminum bottles that are made in the USA, have a lifetime warranty, and keep plastic out of our oceans. The company also donates 3% of proceeds to the Rozalia Project, an organization that cleans and protects our oceans.

Jessica Thompson of YOGO makes compact, sustainable yoga gear from plant-based and recycled materials. For each item manufactured, the company plants one food-bearing tree in a poor region in Africa.

Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference.
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