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It’s all good. Founder brags and other (very) interesting tidbits.

Ready for some good news? Great! This week we’re sharing uplifting stories from The F Project members and other women in our community of entrepreneurs.

Check out Arianne Perry’s Sweet Defeat getting the Good Mythical Morning challenge on YouTube. Entitled “Can This Pill Take the Sugar Out of Sweet Food,” the episode follows Rhett and Link blind taste-testing sweet foods after using Sweet Defeat or a tea made from its active ingredient. Stay tuned to the end to see just how committed these hosts are to science! Spoiler alert: Sweet Defeat works!

Melina Flabiano, founder of Keaton, was named Founder of the Week by the Weiss Tech House Hub of Technological Innovation at the University of Pennsylvania. Melina is a 2019 graduate of The Wharton School with an MBA in Entrepreneurship/Entrepreneurial Studies and Management and Operations. Melina answers questions about her personal startup journey that will resonate with female founders everywhere.

Kelli Koehler, cofounder of Wildway, got a nice feature on local TV in a “Made in San Antonio” segment on KENS5. Budding entrepreneurs will salivate at the processing shots and warehouse scenes.

If you’d rather read than watch, make time for this great article in Vogue on Naa-Sakle Akuete of Eu’Genia Shea. Naa-Sakle’s story is an inspiring one. The article traces her journey from refugee to Harvard MBA to owner of her mother’s shea butter business and advisor to governments and NGOs about shea butter standards, fair trade, and sustainability.

How about Mindy Kaling, Reese Witherspoon, Natalie Portman, and 23andMe CEO Anne Wojcicki stepping up for Maven, an app offering on-demand access to virtual healthcare for women and their families? Closing $45 million in Series C funding is no small feat for any company. Kate Ryder, founder of Maven, discusses some of the challenges she’s faced in this Ellevate podcast episode.

And a huge shout-out to a founder who is thinking outside the box in a big way, and getting her company and products OUT THERE. Sarah LaFleur, founder and CEO of M.M.LaFleur, made headlines with her announcement about the company’s “Ready to Run” initiative. This program will lend M.M.LaFleur clothing to women running for public office – at any level. Yes, there are pantsuits.

Share good news of your own by contacting us at We would love to hear from you! We mean it. 

Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference.
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