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Home is where the heart is…along with the rest of you!

Being at home, whether you love it or hate it (or it depends on the day), is part of our collective reality in a profound way right now. Good thing we have some founders who can make it all a bit more pleasant. Here are some sweet ways to make our homes lovelier (and keep our founders in business!).

Nell Diamond founded Hill House Home to bring beauty and comfort into our homes long before so many of us were sheltering in them in this unique, 2020 way. From gorgeous bedding in percale, sateen, and linen, to a trio of “nap dresses,” Hill House Home offers luxury at an affordable price point. 

Fresh flowers brighten any space, and Christina Stembel, founder of Farmgirl Flowers, will deliver them right to your door. Take a peek at the In Living Color arrangement, which was inspired by a most uninspiring sight. Christina posted a picture of an 8-foot tall hill of discarded flowers she came upon at a farm she visited recently. They had bloomed but had nowhere to go in the midst of the pandemic. 

Cue Christina’s quick thinking. “We’re working with that very same farm from the photo to put together an extra special grower’s box of gerbera daisies in shades of hot pink, fiery orange and surface-of-the-sun yellow…we prefer our farm fresh flowers in a vase, not the compost heap.”

Farmgirl also launched a sister business, Non/Per, for special treats without the flowers.

Tina Labadini of Tina Labadini Designs brings some laughter into the home by way of her dish towels, aprons, pillows, coasters, and napkins. Beautiful drawings adorn useful items, some with witty observations. Case in point…a drawing of luscious grapes on a dish towel accompanies a revelation: “I’m having fruit salad for dinner. Well, mostly grapes actually. Ok, all grapes. Fermented grapes. I’m having wine for dinner.” 

It’s not all for laughs, though: check out the Hero flour sack towel, a perfect thank you to health care providers everywhere.    

Bring the tranquility of nature inside with Ansel & Ivy, the brainchild of founders Hiraa Khan and Anum Tariq. Gardening is huge these days, but what if you don’t have access to a patch of land? Ansel & Ivy ships potted houseplants right to your door! The process is simple: you pick a plant (with as much guidance as you’d like); choose a pot color; have it shipped; and watch it grow. The company website has a glossary of plant care tips, and a blog with topics like, “5 Tips for Working from Home.”

Cleaning is not on the top of everyone’s “Top Ten Fun Things to Do at Home” list, but it is a daily reality for most of us nonetheless. Founders Marilee Nelson, Allison Evans, and Kelly Love launched Branch Basics  to make this chore easier and just as importantly, healthier. With their #TossTheToxins campaign, these women are on a mission to make sure that your home gets sparkling clean without compromising your health from the many toxic ingredients in so many commercial cleaners. 

We can’t think of a better time to treat yourself – and your home – nicely!

Erika Szychowski

Erika Szychowski is the CEO/Founder of Good Zebra and the Founder of The F Project, a social impact project to raise the profile of female founders through collaborative commerce.
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