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Founder Feature: Victoria Watts

The mind-body connection is real. That fact was brought home in a big way to Victoria Watts when her marriage ended and her skin issues flared up dramatically in response to her emotions. 

“Staring me right in the face were increased hyperpigmentation, oiliness, and premature aging,” Victoria recalled. “After trying dozens of products and consulting with several dermatologists to address my skin concerns to no avail, I decided to take matters into my own hands.”

“Hunkering down in my kitchen, I spent months of long days and nights mixing and blending clean, naturally-derived, and certified organic ingredients in search of formulas that would help solve my skincare problems,” Victoria said. 

“Having shared the fruits of my labor with family and friends, I knew that I was on to something when we all agreed that there was something special about these formulas. As one of my BFFs said, ‘Our skin looks and feels good enough to go naked.’ That was the beginning of VictoriaLand Beauty.”

It was not Victoria’s first foray into entrepreneurship.

“I launched my first entrepreneurial venture in 1995 with Ipswich Ale Mustard,” Victoria said. “At the time I was attending college, majoring in marketing. After graduating from college, I got married and turned the business over to my dad.

“Although my time running my  business was short-lived, the experience I received provided me with the leadership and communication skills necessary to launch VLB. In addition, the patience and multitasking it takes to raise children have taught me how to handle people, wear multiple hats, and keep calm even in the most stressful situations.”

VictoriaLand Beauty is three vegan and cruelty-free products made of essential oils from plants, fruit and nut oils, and active botanical extracts. In addition to being good for skin, VictoriaLand products are good for the visually impaired. No, they don’t cure blindness. But 2% of every purchase is donated to Boston Children’s Hospital’s DreamDareDeliver Campaign.

How did a Florida-based business choose a Boston area charity?

Victoria’s youngest son, Cyrus, was born with a genetic disease known as familial exudative vitreoretinopathy (FEVR). FEVR is a hereditary disorder that affects the retina with symptoms that include vision loss or blindness, retinal detachment and strabismus. Boston Children’s Hospital is a nationally top-ranked pediatric hospital, and the place Cyrus receives his biannual checkups. Victoria wants to be sure that other children affected by FEVR have access to the same level of care Cyrus receives.

In addition, all VictoriaLand products utilize the CyR.U.S. System of Raised Universal Symbols™.

“Our proprietary package design includes a raised symbol on each Victorialand Beauty package to facilitate product identification through touch for millions of visually impaired and blind people. With a simple touch, VLB products are accessible to all!” Victoria related proudly.

Victoria is also proud to be part of The F Project.

“I firmly believe if we want to go far and make change, we have to do it together. The F Project was founded on these same principles and I am honored to be part of this community of like-minded women empowered to work together and foster change for women entrepreneurs.”

Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference.
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