Founder Feature: Tara Bosch

Kick sugar, keep candy is a sweet tagline. Tara Bosch knew it was exactly what she wanted her company, SmartSweets, to help people do.

Tara knows firsthand how addictive candy can be. She didn’t want to give up candy entirely, but she wanted to curb her sugar intake. The idea that there must be a better way pushed her to experiment with lots of different sugar substitutes and ingredients that could be combined to create her favorite candies – gummies – without all the sugar.

When she hit upon a winning recipe, Tara decided to go all in. She left university and launched SmartSweets with a deal from Bed Bath & Beyond. A major deal with Whole Foods followed. Pretty soon, Tara and SmartSweets were receiving accolades all over the place:  INC’s Top 30 Under 30 List; BC Business’s Top 30 Under 30 List; Whole Foods Supplier Rookie of the Year Award; and Thiel Fellow, among many others. SmartSweets now employs 28 people.

Pretty sweet for a company launched in 2016 by a 23-year-old college dropout!

Erika Szychowski

Erika Szychowski is the CEO/Founder of Good Zebra and the Founder of The F Project, a social impact project to raise the profile of female founders through collaborative commerce.
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