Tara knows firsthand how addictive candy can be. She didn’t want to give up candy entirely, but she wanted to curb her sugar intake. The idea that there must be a better way pushed her to experiment with lots of different sugar substitutes and ingredients that could be combined to create her favorite candies – gummies – without all the sugar.
When she hit upon a winning recipe, Tara decided to go all in. She left university and launched SmartSweets with a deal from Bed Bath & Beyond. A major deal with Whole Foods followed. Pretty soon, Tara and SmartSweets were receiving accolades all over the place: INC’s Top 30 Under 30 List; BC Business’s Top 30 Under 30 List; Whole Foods Supplier Rookie of the Year Award; and Thiel Fellow, among many others. SmartSweets now employs 28 people.
Pretty sweet for a company launched in 2016 by a 23-year-old college dropout!