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Founder Feature: Sophia Berman

Shoulder bra strap grooves so deep you can hold dimes in them.  Big-breasted women are nodding. It’s real, and it’s not pretty.

Sophia Berman is an industrial designer by training. Maybe that’s why she brought a significantly different approach to the formation of her company, Trusst Brands.

Bras for D+ women have had some serious issues, notably a reliance on using straps to pull cups up, which leads to those nasty grooves (not a good thing, unless they’re on your playlist).

Sophia, with her knowledge of industrial design, realized that by combining high-tech fabrics with truss engineering, a much better bra could be built to cradle breasts and supply lift from the cup, rather than the strap.

As she told Forbes in an article last May, “Plus-sized apparel is a $24 billion industry, and 12% of that is lingerie and bras. That makes it a $2.5 billion business.”

Approaching bra design as an engineering problem has allowed Sophia and Trusst Brands to get into that 2.5-billion-dollar space. And it’s encouraged D+ women everywhere to find another place to hold their dimes.

 

Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference.
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