Shoulder bra strap grooves so deep you can hold dimes in them. Big-breasted women are nodding. It’s real, and it’s not pretty.
Sophia Berman is an industrial designer by training. Maybe that’s why she brought a significantly different approach to the formation of her company, Trusst Brands.
Bras for D+ women have had some serious issues, notably a reliance on using straps to pull cups up, which leads to those nasty grooves (not a good thing, unless they’re on your playlist).
Sophia, with her knowledge of industrial design, realized that by combining high-tech fabrics with truss engineering, a much better bra could be built to cradle breasts and supply lift from the cup, rather than the strap.
As she told Forbes in an article last May, “Plus-sized apparel is a $24 billion industry, and 12% of that is lingerie and bras. That makes it a $2.5 billion business.”
Approaching bra design as an engineering problem has allowed Sophia and Trusst Brands to get into that 2.5-billion-dollar space. And it’s encouraged D+ women everywhere to find another place to hold their dimes.
