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Founder Feature: Shaina Zaidi

Banned in Europe? Yes, if you’re a traditional sports/energy replacement drink. Shaina Zaidi discovered this when she played professional basketball in Germany. All those neon-colored drinks we gulp down after spin class are off-market in Europe because of their artificial ingredients and high sugar content.

Surprising, right? But Shaina needed help with easing the pain from the tremendous demands on her body as a professional athlete. Her dad suggested she try turmeric, a root used in Ayurvedic medicine for centuries as an anti-inflammatory. Great idea, but have you had turmeric? It’s pretty bitter, and not a pleasing post-workout addition to a water bottle.

So Shaina and her dad figured out a way to incorporate turmeric into an appealing beverage that would provide healthful benefits along with hydration. They developed TurmericXtract, a proprietary blend of turmeric root, curcumin, black pepper fruit, and lipids designed to provide everything you need to recover. It’s the secret ingredient in TuMe, the only turmeric-infused water on the market.

Shaina is taking her passion for sports and business and sharing it with young woman at her alma mater, Marlborough School, where she serves on the Young Alumnae Council at the all-girls college preparatory school. She’s providing a great example of finding a better way and following your dreams.

Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference.
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