Founder Feature: Saskia Sorrosa

Talk about a big jump! Saskia Sorrosa left her 11-year career as Vice President of Marketing with the National Basketball Association to found Fresh Bellies, her palate-training baby food company.

Saskia, Real Flavor Officer at Fresh Bellies, is on a mission: to combat childhood obesity.

From Ecuador originally, Saskia values the tastes of real food – fruits and vegetables and seasonings like garlic, thyme, and mint. When she had children, she was appalled to find that most commercially prepared baby foods were woefully bland and often used fruits to mask the real flavors of vegetables.

Saskia learned that the “flavor window” – the time when babies are most open to trying new tastes – is between four and seven months of age. She reasoned that if babies were exposed only to sweet food during that impressionable period, they would likely learn to prefer sweet to all other tastes.

Accordingly, she made food for her own daughters that featured fresh savory ingredients with foods not typically considered “kid-friendly” – ingredients like cauliflower, broccoli, and peppers. And an idea took hold. Why not market food that would harness the disposition toward new tastes of the early “flavor window”? Why not train babies’ palates to love real food, not sugar?

So it was adios NBA, hola Fresh Bellies.

Although no sharks signed up when she appeared on Season 10 of Shark Tank, she did get an extremely rare compliment from the notoriously cranky Kevin O’Leary. And Fresh Bellies is expanding into new markets, including Kroger and its co-branded stores.

And May 30, 2019? Saskia Sorrosa Day in New York. State senator Andrea Stewart-Cousins issued a proclamation to that effect on the day Saskia was honored by the Women’s Enterprise Development Center.

Saskia and Fresh Bellies are turning out to be a slam dunk in the world of baby food. And that just might help end childhood obesity.

 

Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference
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