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Founder Feature: Sasha Suresh

Jolii Cosmetics is a multinational company. Its founder, Sasha Suresh, is Indian, its name is a flirty play on the French word for pretty (joli), and its inspiration is Sasha’s love of Italian culture.

Sasha’s travels have taken her many places. Italy is where she fell in love with the deep-hued, matte finish lip. Not finding a readily available product with which to create that look upon her return to New York, she decided to make one, the Italian way.

Vegan and cruelty-free, Jolii’s line of lipwear is made in Italy in small batches. Each liquid lip color is packaged in refined glass. A newer addition, the Spektra Stick, has been hailed as “the most pigmented highlighter you’ll ever use.”

Sasha is keeping the management of her worldly business close to home. Her partner is her beloved boxer, Duscha, Chief Canine Officer. Under Duscha’s direction, Jolii Cosmetics is committed to never testing on animals (not even cats!) and supporting animal welfare

Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference
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