Founder Feature: Sara Happ

Her business may be all about lips, but Sara Happ is not one to pout when faced with challenges. A self-proclaimed beauty enthusiast, Sara literally made it her business to create a product that filled a personal need. She knew the lip scrub she created in her kitchen was good. But even she was surprised by the overwhelmingly positive reception to her line of lip care, which she slowly expanded to ensure quality and effectiveness remained paramount. Sara keeps her eponymous company decidedly on the Nice List: every element of her product line is sourced from the US; the company gives back in myriad ways; they’ve never tested on animals; and all products are free of gluten and parabens. That’s paid off with a slew of celebrity devotees and glowing press coverage in publications as diverse as Family Circle and Refinery29. Sara’s business plan is all about keeping it simple: Do one thing. Lips. And do them perfectly.