Founder Feature: Nell Diamond

As founder and CEO of Hill House Home, a contemporary bedding and bath line, Nell Diamond brings a refreshing perspective to the city that never sleeps. Hill House Home’s flagship downtown Manhattan store stands in juxtaposition to the hustle and bustle of New York City. One step inside and you may be tempted to jump in bed and pull the covers over your head. From 100% Supima cotton sheets to cashmere throws, the entire collection embodies Nell’s firm belief that a bedroom should be a luxurious escape.

Created in 2016, Hill House Home is the product of a lifelong passion. At a young age, Nell discovered her mother’s collection of fine linens and instantly fell in love. She would bargain with her Mother for cocktail napkins and other small pieces, quietly curating her own first set.

It wasn’t until Nell was living on her own that she realized it was nearly impossible to find quality linens like her mother’s. At Yale, pursuing her MBA, Nell began tirelessly researching fibers and finishes, weaves and thread count to create a collection of fine bedding. Hill House Home’s fresh, relaxed, modern approach to linens quickly made it a cult favorite, and within a year of opening, Nell captured a spot on Forbes 30 Under 30 list.

Keep reading to learn more about Nell’s life as the founder and CEO of Hill House Home.

TFP: Why bedding?
ND: I created Hill House Home because I couldn’t find beautifully designed, practical, high-quality bedding at a reasonable price point. I wanted to create a fun shopping experience because buying for your home should be easy, simple, and inspiring.  There’s nothing that makes me happier than a beautifully made bed. It’s instant luxury—like you’re on vacation at the best hotel every night.

TFP: What’s your bedtime routine?
ND: I usually put down my phone 30-45 minutes before bedtime. I always shower at night, and then I spend about 10 minutes on skincare. Once I'm in bed, I'll read for 10-20 minutes and then put on my eye mask and get right to sleep!

TFP: You sourced your idea for your latest line, Hill House Home Bath, through your community on social media. As a direct-to-consumer company, how important is it to you to connect with your customers and create something they’ll love?
ND: It's absolutely crucial to me to create products that our customers really want and need. Being a direct-to-consumer company allows us to avoid wholesale markups and pass on these savings to our customers. More than that, though, it allows us to increase efficiencies in our product line. We're in constant contact with our customers via email and social media; it’s incredibly intimate, creating products that people sleep on and use every single day, so there’s a tremendous amount of trust that has to be established. We invest a lot in customer service; it’s all done in-house, by full-time employees of the business whose entire job is to be there for customers. Because we’ve spent the past 2.5 years building that trust, our customers are really honest with us about what they want, how much they’re willing to spend, and when. There’s no point in creating a product people don’t want; it’s wasteful for the business, for the environment, and for people’s hard-earned money. I didn’t want to create a new product unless our customers asked for it, and the good news is that they did!

TFP: What advice do you have for women looking to start their own business?
ND: Ask questions! Proudly and often.

TFP: Why did you join the F Project?

ND: I owe my sanity to the community of female founders and operators I've met in NYC in the past few years. Any opportunity to support more female-founded businesses is a wonderful one to me!

Tess McCurdy

Tess is a content creator and brand builder currently working in the cryptocurrency space. She is an advocate for women and works closely with female-led companies to expand their voice and influence.
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