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Founder Feature: Neka Pasquale

Neka Pasquale was already well established in her career as an acupuncturist when she observed that, time after time, her clients made huge steps forward in their healing journeys when they aligned their eating with the diets she prescribed. Taking her nutritional wisdom to a wider audience is what prompted Neka to found Urban Remedy in 2008.

Neka has studied the intersection of food and metabolic syndrome, hepatitis C, gynecological disorders (including infertility), addiction, pain, digestive disorders, and HIV/AIDS. That knowledge informs the creation of each product Urban Remedy sells, from juices, teas, and snacks, to a meal plan service. Products are made with organic, gluten-free, non-GMO, dairy-free ingredients. Although the emphasis is on plant-based foods, Urban Remedy has several clean animal protein options. Kiosks selling Urban Remedy products are found in Whole Foods locations throughout California, as well as in several supermarkets and smaller grocers. 

Neka’s mantra is “food is healing.” She’s taken that a step further in the creation of her company.  Urban Remedy is a Certified B Corp. All decision-making at Urban Remedy takes into account its impact on employees, communities, and the environment. Food can heal people, and in Urban Remedy’s case, it can help heal the planet, too.


Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference.
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