A loyal customer of Industry Standard, Molly Crossin opened an email from the company one afternoon and received a life-changing offer. The owner of Industry Standard wanted to sell the company, and contacted her customer base to let them know. It just so happened that Molly had been contemplating leaving her position in advertising, and didn’t want to return to the world of finance, her earlier career. Knowing the quality of product Industry Standard delivered, she opted to grab the opportunity to try her hand at entrepreneurship and she bought the direct-to-consumer women's apparel brand.
“I was ready to go from growing other people's brands, in my advertising role, to growing my own. It was one of those perfect moments when things line up just right,” Molly says of that fateful email.
“Working in advertising in client services, you're always on a tight timeline and budget with big goals to hit, and inevitably things go wrong,” Molly says. “My role at my job was to help prevent, anticipate, and pivot from those pitfalls while still offering an excellent experience to my clients.
“So it's a bit of improv and a bit of hospitality. Those skills definitely translate to entrepreneurship…but nothing really prepares you for working for yourself except practice.”
A graduate of Barnard College, a women’s school, Molly felt a particular affinity for Industry Standard, a brand founded and run by women that offers American-made, high-quality clothing for women.
The F Project spoke to her for similar reasons.
“I went to an all-women's college and have been helped continuously by that network and female colleagues and mentors throughout my career. The F Project formalizes and strengthens the support that a lot of women give to one another organically, so I jumped at the opportunity to be a part of it,” she says.
“Women have such strong networks. Let’s support female-founded brands by evangelizing them within our communities. And, if you can afford to, buy their products!”