Melanie Travis was a varsity…basketball player at Haverford College. Given that Melanie founded Andie Swim, a direct-to-consumer line of bathing suits, it would seem logical that swimming would have been her sport.
As it turns out, disrupting the stuck-in-its-ways swimwear industry is Melanie’s best sport. Andie Swim has an investor cohort that includes Demi Moore in its ranks. Melanie’s swimsuits sold out three times in their first year. Andie Swim seems to have hit at the right time with the right product.
Melanie leaned on her own experience of trying on bathing suits to determine issues that needed work in the women’s swimwear industry. First, fit is everything. To that end, Andie Swim pieces are designed with input from thousands of women. Second, vulnerability is a real concern. Trying on suits in a public dressing room could be a daunting experience. Enabling women to try on swimwear at home, keep what they like and return the rest, is a huge benefit of the Andie model. Third, women need to support women! Andie Swim suits are manufactured domestically, in a women-run factory.
Andie Swim is very intentionally a women-focused business. Melanie seems to have made a…slam dunk! (You were thinking splash, maybe? See paragraph one!)