Founder Feature: Marissa Mills

Nothing succeeds like success. If you’re going to run a global event and fashion show production agency in Beverly Hills, why not launch a clothing line as well? Why not, indeed? Marissa Mills did just that with Style Firm Los Angeles.

Working with a plethora of models and celebrities, Marissa and her partner noticed that even women who make their living looking awesome rely on a little help from their shapewear. Accordingly, Marissa always had some backup garments in her toolkit, and learned which materials really did the heavy lifting of lift-and-hold.

In her personal life, Marissa’s dedication to working out found her at the gym most days. She couldn’t help but think how nice it would be to have the same firming support in the gym as the models enjoyed on the runway…but with enough stretch to accommodate the lunges, squats, and deep breaths of the most vigorous cardio or strength-building regimen. An idea took hold.

Marissa launched Style Firm Los Angeles with a pair of pants (“magic pants,” per the designer) that met all the requirements she’d established…plus embodied a stylish flair that belied the assignation “activewear.” Four more choice pieces followed, and today Style Firm Los Angeles offers the flagship bootleg pant, a carpi legging, a running tight, and two jackets.

Marissa calls Style Firm Los Angeles “the little black dress of activewear,” a phrase so fitting she trademarked it. Style Firm Los Angeles is sold online and at select retailers nationwide.

 

Erika Szychowski

Erika Szychowski is the CEO/Founder of Good Zebra and the Founder of The F Project, a social impact project to raise the profile of female founders through collaborative commerce.
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