Her background in medical devices and blood banking is not the typical pedigree for a food entrepreneur. But there is a thread – helping and supporting people’s health – that carries through to Madeline Haydon’s creation of nutpods, an almond- and coconut-based nondairy creamer.
Madeline created nutpods in response to her personal frustration with the sparsity of good quality nondairy creamers in the marketplace. She got funding via Kickstarter in 2013 and launched in the Seattle area 19 months later. The next step? Amazon, to offer direct-to-consumer sales. Good idea; nutpods has received more positive reviews than all other reviewed creamers on Amazon.
Whole30 named nutpods as an official Approved Partner the next year, and by February 2018, nutpods was being sold in three of the country’s largest groceries. It’s been an amazing journey, for sure, and Madeline is all about giving back. She and her employees have volunteered at Food Lifeline in Seattle, donated product to Rowdy Girl Sanctuary (a retirement farm for beef cattle), and provided funds for VisionHouse, a nonprofit dedicated to ending child homelessness.