Founder Feature: Loren Brill

Most newly minted college graduates are thinking about finding a job, getting an apartment, or whether to backpack across Europe for the summer. Not Loren Brill. Shortly after she graduated, she was thinking about what she could do to help her body beat Hodgkin’s lymphoma.

Practicing Hatha yoga and eating cleaner were natural choices for improving her health, and Loren is blessedly cancer-free today. Eliminating processed foods was not difficult, for the most part. But honoring her sweet tooth was a challenge. For a dessert-lover like Loren, fruit-and-nut bars just didn’t hit the mark as a true treat.

Warm, gooey cookies sounded more like it, and Loren set out to make the best gluten-free, dairy-free, nut-free cookie around. She experimented with pounds and pounds of dough, hiring her sister as her taste-tester. When they developed recipes that had family, friends, and friends of friends clamoring for more, they knew they’d hit the sweet spot.

Sweet Loren’s cookies are sold in a place-and-bake package of scored dough. This allows consumers to bake up a solo treat or a whole batch, even in a toaster oven. And a new line of spoonable cookie dough is sold in jars, making it all the easier to get that mouthful of dessert.

Turning out better-for-you cookies has been as much a mission as a business for Loren. She told Elana Lyn Gross at Forbes, “Do something you love and believe in so that you get to live your dream and feel aligned with what you work on every day. I believe that nothing feels better than finding something you want to give 100% of yourself to.”

Erika Szychowski

Erika Szychowski is the CEO/Founder of Good Zebra and the Founder of The F Project, a social impact project to raise the profile of female founders through collaborative commerce.
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