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Founder Feature: Liz Tilatti

“Because I have a big ass and a tiny waist and nothing ever fits me.” How’s that for a reason to start a company? Liz Tilatti thought it was a pretty good one, and given ZipFit Denim’s success, it turns out she was right.

Feeling good in your jeans comes second only to feeling good in your own skin. Unfortunately, for a self-described “difficult fit” like Liz, finding the right pair of jeans can be time-consuming and frustrating.

A problem solver and the daughter of an entrepreneur, Liz thought, “Why not make a customer-centric experience for denim buying that takes into account the value of both the consumer’s time and the need for a perfect fit?” Why not indeed?

ZipFit Denim provides several ways for a denim buyer to get her or his perfect fit. You can go to the company’s office in downtown Chicago; you can host an office pop-up (not just in Chigacoland – ZipFit travels!), or you can talk to a fit expert on the phone.

ZipFit provides a huge selection of designer options, and what’s more, they provide free tailoring. Once a customer’s fit has been established, she’ll have access to a fit profile that will make buying denim a dream.

These days, Liz is sitting pretty…and comfortably!...with ZipFit Denim.

Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference
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