A woman reserves the right to change her mind…and her diet. Katie Forrest and her husband, Taylor Collins, cofounders of Epic Provisions, made a major about-face in their personal nutritional journey, which turned into an even bigger change in their lives.
Both Katie and Taylor have been competitive athletes for years. Their early days saw them adopting a high carb-low fat approach to training and recovery. The results were not good. A move to veganism proved even worse for their bodies. They looked to our ancestors to see what fueled them, and decided to give the paleo diet a try. Bingo!
Incorporating meat and animal fat into their diet was a turning point in their entrepreneurial journey as well as their nutritional one. Prior to starting Epic Provisions, Katie and Taylor had run a recycling business and, ironically, a vegan food brand. They saw the possibility of creating a portable meat-based nutrition bar as a great niche to fill, kind of like a Larabar but with bison (or beef, or chicken…you get the idea).
In 2013, Epic Provisions was created out of that vision, and it’s been an incredible success. In 2016, Epic was bought by General Mills for a reported $100 million. Inc. named Katie to its Movement Makers category on its Female Founders 100 list.
Katie is not resting on her laurels. She is sharing her knowledge of sustainable agriculture and food sourcing to create change in General Mills across its other product divisions. As she told Inc.’s Danielle Sacks, “If Cheerios could do cover crops or if Nature Valley could incorporate regenerative practices, those two brands alone could change the direction of modern-day agriculture."