If Kalyn Johnson Chandler could write a letter to anyone at all, living or dead, she would put pen to paper and express her gratitude to Mrs. Effie Hayes, her grandmother and company namesake. It was Effie, after all, who first taught young Kalyn how to embrace the elements of style, whether on a spending spree or a shoestring. It was Effie whose work at a greeting card company provided the materials for a little girl’s imagination. And it was Effie who introduced Kalyn to the timelessness of a well-written thank you note.
Effie's Paper: Stationery & Whatnot is the business Kalyn founded with her grandmother’s voice in her memory and name on the door. Purveyors of note paper, beverage holders, journals, and more, Effie’s Paper is a certified MWBE (Minority Owned Women Business Enterprise).
Kalyn is a lawyer turned fashion/lifestyle/designer and a graduate of the prestigious Goldman Sachs 10,000 Small Businesses Program. Michigan-born but a New Yorker by choice, Kalyn proclaims that she is “all about female empowerment.” To that end, she is extremely proud to carry a product line called Black Girl Magic.
What’s next for Kalyn and Effie’s Paper? In a recent Essence interview, Kalyn shared that Effie’s Paper is moving into travel-related accessories. “African American millennials are disrupting the travel industry and African American female millennials are about 60% of my online customer, so it kind of made sense to tap into what they’re headed towards.”