How Can You Help Support Founders Today? →

Founder Feature: Jessica Jeneske

Jessica Jeneske, founder of Lollie Wraps, has been in the business of serving for a long time. As a postpartum doula and nanny, as well as mom to three kids, her focus has been on being there for others.

“I love to be a helper, to find ways to make life easier and more kind for people. I particularly enjoy helping moms and newborns in their ‘new normal’ life. Sometimes we all need some encouragement and support,” Jessica says.

Launching a product-based business was not on Jessica’s bucket list. But when her third child came home from the hospital with oxygen tubing and a monitor, the traditional babywearing wraps she’d used with her other children just did not work.

“The idea behind the Lollie Wrap is to wrap quickly and securely, without the discomfort of a knot in the back or extra tail of fabric, all while providing durability and comfort enough to babywear for both short and long periods of time,” Jessica explains. “When I thought of incorporating sports bra material for support, I was excited. I made a wrap and tried it out and was amazed by how comfortable it was. After a lot of trial and error, the commercial Lollie Wrap was finally born. We are the only stretch wrap to offer back support.”

Going from a service-based, one-client-at-a-time business to a product-based company was an interesting transition for Jessica.

“Working as a nanny and a postpartum doula, I'm familiar with what parents are comfortable with and looking for in a product, so I felt I had a good grip on the target market. However, I am constantly surprised by, and thankful for, people who are willing to help. My background is not in business and I've had to learn virtually everything, sometimes at a frustrating cost.

“I’ve learned to pay attention to the people who are where I want to be. They have been where I am. I follow their stories. I take notes. I emulate them. However, I always know who I am and what I value. People will tell me what to do and who they think I should be. I take that in, but I bring my own flair, ideas and direction to the platform. No two businesses are alike, and originality and drive will help create each person’s company.”

Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference.
Older Post
Newer Post

Leave a comment

Close (esc)

Become An Honorary Ambassador

Share your email and we'll keep you posted on news, events and exclusives. 

Get Involved

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now