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Founder Feature: Jaleh Bisharat & Kimberly Shenk

The FDA says, “Hey, don’t put these 30 things on your face.” The European Union has a bit more to add. Like, “Let’s leave these other 1,270 chemicals out of your makeup too.” Making safety in beauty easily attainable is the reason Jaleh Bisharat and Kimberly Shenk started NakedPoppy, an online clean makeup company.

Jaleh and Kimberly left careers in marketing and tech, respectively, to start NakedPoppy, a company that not only sells clean makeup, but has a patent pending on the “beauty intelligence” behind its online assessment tool.

The inspiration to start NakedPoppy came from Jaleh. “I’ve been using clean makeup for as long as I can remember. A lightbulb went off when I noticed clean formulations had become just as good as conventional.”

A big believer in the online marketplace (she worked at Amazon in its early years), Jaleh believed in the benefits of bringing that ease of acquisition to the clean makeup space. And she knew just the person to make it happen – Kimberly. The women had worked together at Eventbrite and were mutual fans.

Jaleh planned a year-long courtship to get Kimberly to come onboard, but as it turned out, she had Kimberly at “paraben-free.” They launched in September 2017.

There have been no regrets.

Said Jaleh, “I co-founded NakedPoppy in my 50s. So, a lifetime at companies like Amazon, Eventbrite, and OpenTable taught me a lot of lessons. The biggest surprise, honestly, is how consistently and deeply I love it despite the challenges. Maybe I should have done this sooner!”

Both Kimberly and Jaleh are super proud of NakedPoppy’s high standards in curating beauty products. In addition to evaluating every ingredient for health implications, NakedPoppy eschews animal testing and embraces fair labor practices and worker safety in the manufacture of the products they offer.

The F Project’s mission spoke to both women. Jaleh put it this way: “Let's all help each other win – and enjoy the journey – together!” And be safe and beautiful while we’re doing it!


Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference.
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