Seventy sizes. Half-cup sizes. Five “nude” shades (because Oprah Winfrey and Nicole Kidman are not going to pick up the same “nude” bra). An ultrasoft nursing bra with front closures. These are just a few of the offerings that make Heidi Zak’s company, ThirdLove, one of the fastest growing consumer brands in the country.
Heidi founded ThirdLove because she experienced that annoying problem that many (apparently, very many) women have: a bra that really just doesn’t fit. You can have all the bra fittings you want; if there’s not a bra that actually fits your body, you’re out of luck. Heidi saw an opportunity.
Starting with a questionnaire complete with diagrams, ThirdLove customers can determine the best bra for their actual breast shape and size. The back end of this is a computer-based algorithm that’s identified a much wider range of sizes and breast shapes than previously accommodated in the undergarment sector.
ThirdLove has tapped the market Heidi knew was out there. With over 300 employees and offices in San Francisco, Chico (CA), and Argentina, ThirdLove is set to double in size. ThirdLove is online and 100% direct-to-customer.
Core company values are curiosity, positivity, responsibility, adaptability, and the ability to put the customer first. And this company provides lots of support: It has donated over $3 million worth of bras to women in shelters and crisis environments since its founding.
Women everywhere are now able to sit down after a long day and not immediately unclasp their bras. Thanks Heidi! Glad you took the plunge!