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Founder Feature: Gina Nigrelli-Smith

Living in the Caribbean sounds pretty nice, right? Gina Nigrelli-Smith sure thought so. It was also the inspiration for her very successful jewelry business, Jules Smith.

Gina learned jewelry-making from local craftspeople in St. Thomas. The sun and the sand and the general good vibes influenced the designs she crafted. Those good vibes reached all the way to Hollywood when Rhianna graced the cover of GQ wearing Jules Smith.

Rhianna is now just one of many celebs who’ve embraced Gina’s eclectic pieces. Kendall Jenner, Khloe Kardashian, Bethenny Frankel, Jamie Chung, and Olivia Wilde, among others, have been spotted wearing Jules Smith.

Gina’s company and family have grown since the early days of making jewelry by hand in her basement apartment in St. Thomas. She is now the proud mom of two children, Nico and Ruby. And she’s traded Caribbean beaches for Californian. Jules Smith is headquartered out of Venice Beach.

Sun, sand, and good vibes abound for Gina and Jules Smith, wherever they are found.


Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference.
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