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Founder Feature: Emily Hochman

This girl is on FIRE. Emily Hochman, founder of Wellory, is on a mission to help people lead healthier, more active, and more satisfying lives. Armed with a certificate in holistic health coaching from the Institute for Integrative Nutrition and a whole bunch of entrepreneurial gusto, Emily is on her way to changing the way people change their lives.

The F Project: What was the lightbulb moment that made you start your company?

Emily Hochman: When I was graduating health coaching school, I realized there were two opportunities in the market: to create a consumer-facing health coaching business and where to work as a health coach. I searched for an option, but could not find anything. So I decided to build it.

TFP: What makes you want to jump out of bed every day?

EH: The potential progress of what we're building gets me so excited. There are always more doors to open, more people to meet, and most importantly, more people to help live a healthy life.

TFP: What about your past career or life experience prepared you for entrepreneurship? What was a total shock?

EH: I've always wanted to start my own company. I'm actually a very purposeful entrepreneur and call myself a "responsible risk-taker." I started planning for my company years before I made the decision to jump! In fact, when I finally started Wellory, most close friends said "it's about time." The difference in schedule was probably the most shocking thing to me right off the bat and the hardest adjustment.

TFP: What makes your product special/different?

EH: Wellory is the first wellness health coaching company built by health coaches today. We're targeting today's customers at a more affordable rate and in a more accessible way through leveraging technology. We're on the verge of helping millions of people lose weight, eat better, and enjoy a healthier life. We offer our clients the opportunity to "be heard, be healthy, be happy" and this is the true definition of wellness in my opinion.

TFP: What advice do you have for other female founders?

EH: Keep breathing life into it.

TFP: Why did you join The F Project?

EH: I chose to join The F Project because I believe so much in the importance of community, support, and collaboration. It's all about who you know and who you can help. Relationships are so important.


Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference.
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