Nothing prepares you for a career in natural food production, marketing, and distribution like a BA degree in literature, right? Well, literature and love worked that way for Elizabeth Fisher, founder of Lavva, a plant-based yogurt using pili nuts.
Elizabeth stepped in as a radio producer for her husband, a physician/radio show host/health and nutrition author, after they married. That was her introduction to top researchers in medicine and nutrition, who inspired her in her personal eating plan and recipe creation. When she took one of her prepared recipes to a supermarket and got an order, she was in business. As she said in a recent blog on Lavva’s website, “Basically, the food industry bit me good.”
A diagnosis of ovarian cancer in 2013 might have put a halt to her career, but Elizabeth and her husband doubled down and supplemented conventional medical treatment with an extremely low-carb, high-fat diet. Elizabeth reinvented a favorite food, yogurt, with a new ingredient, the pili nut. The pili nut is the highest fat, lowest carb nut on the planet.
The yogurt was delicious, and Elizabeth recognized another opportunity. Along with two friends, she determined to make Lavva yogurt a viable business. Today Lavva has two dedicated non-dairy manufacturing facilities and an organic-, Fair Trade-, and kosher-certified pili nut supply chain.
With many irons in the business fire, Elizabeth still hearkens to her literary background when describing her personal philosophy.
“Trust the universe along with your own gentlest instincts, like patience and empathy – they are powerful in all aspects of life. I also like to remind myself that there IS enough time and many things just cannot be rushed,” she wrote in the Lavva blog.
Happily, six years later after her cancer diagnosis, Elizabeth and Lavva are both doing fine.