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Founder Feature: Christina Stembel

From her childhood on a family farm in northern Indiana to her life now as founder of Farmgirl Flowers, Christina Stembel has always connected with growing things. Farmgirl Flowers is an outcropping (no pun intended) of Christina’s experience with both bounty and waste, and her commitment to providing more of the former and less of the latter. And beauty. Always beauty.

Christina’s earlier work life involved event planning, which made her keenly aware of the ungodly high cost of flower arrangements. Her research into the why of those prices led Christina to learn that the floral business is dominated by four major players. She also learned that about 40% of the inventory ordered from those companies was trashed by the shops who bought it.

Christina saw an opportunity to provide a better product with less waste to a market in which 80% of purchases are made by women. She was clear that hers would be a purpose-driven company. To that end, all her employees are full-time with benefits.

“The golden rule for me is that I want to create a company that I want to work at, that I would want to sell to, and that I would want to buy from.”


Erika Szychowski

Erika Szychowski is the CEO/Founder of Good Zebra and the Founder of The F Project, a social impact project to raise the profile of female founders through collaborative commerce.
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