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Founder Feature: Christina Powter

Sofia Vergara. Jennifer Johnson. Anne Hathaway. Reese Witherspoon. Besides fame, what do these beautiful women have in common? A love for Chill by Will, performance apparel designed for serious athleticism and all-day comfort and style.

Fitness is both a way of life and a business for Chill by Will founder Christina Powter, who’s been in the industry for years. She joined forces with an aspiring fashion designer to create Chill by Will, a line that includes InStyle’s pick for “Best Leggings for Running.”

Chill by Will’s beginnings were humble. Christina sold her original pieces out of the back of a car outside SoulCycle classes. The response was overwhelmingly affirming, and she realized she was on to something. Women loved that the clothing had so clearly been designed by women…women who valued fit first and understood there would be a lot of stops on the way home after class!

Chill by Will’s athleisure apparel is beautiful, and it goes the distance when it comes to working out. Breathable fabrics, the right amount of support and flex, and durability make these pieces favorites of not only celebrities, but the fitness elite.

Christina was a presenter at The Retreat 2019, a fitness and wellness festival in Austin. She shared a panel with Nicole Centeno of Splendid Spoon and Audrey Yan of Milk + Honey to discuss championing values and evoking transparency. And, of course, to get in a few great workouts in Chill by Will.


Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference.
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