How Can You Help Support Founders Today? →

Founder Feature: Chloe Epstein

Chloe Epstein has been in a whirlwind of change during the last five years. From serving as Assistant District Attorney in Manhattan to selling soft serve out of a single retail store to signing a partnership deal with Nickelodeon, Chloe and her eponymous company have made huge strides since 2014.

We caught up with Chloe to talk about her journey.

The F Project: What was the lightbulb moment that made you start your company?

Chloe Epstein: When I was humped over in pain from another serving of artificial frozen yogurt and realized I could no longer feed myself or my babies (soon to be sweet-toothed toddlers) the treats to which I had become so addicted.  I knew I had to find an alternative to the unacceptable available options in the frozen treat category. I was determined to create a delicious, clean option that would satiate our frozen treat cravings. From there, Chloe's was born.

TFP: What makes you want to jump out of bed every day?

CE: My family (and my workout).

TFP: What about your past career or life experience prepared you for entrepreneurship? What was a total shock?

CE: I never thought of myself as an entrepreneur as I always associated the title with being a risk taker, which I certainly am not. Passion, hard work, and amazing partners go a long way. I've learned that my experience as a prosecutor in the court room taught me confidence and grit, both of which provide me strength daily.

I am shocked by the learning curve. Just when you think you have it all figured out there is so much more to conquer.

TFP: What makes your product special/different?

CE: We are a frozen treat with nothing to hide and we taste so damn good! There is a reason a Chloe's snack tastes like the fruit itself - we use nothing but real ingredients.

TFP: What advice do you have for other female founders?

CE: Stick to your core values while keeping an open mind. It's a tough but critical balance.

TFP: Why did you join The F Project?

CE: Starting a business is exhilarating, exhausting, and intimidating. I started Chloe's at a time in my life when I felt I had a strong network and support system which were invaluable. Not everyone has that and it brings me great joy to think that I could, in the smallest way, be that for a future female founder. 

 

Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference.
Older Post
Newer Post

Leave a comment

Close (esc)

Become An Honorary Ambassador

Share your email and we'll keep you posted on news, events and exclusives. 

Get Involved

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.

Search

Shopping Cart

Your cart is currently empty.
Shop now