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Founder Feature: Chloe Epstein

Chloe Epstein has been in a whirlwind of change during the last five years. From serving as Assistant District Attorney in Manhattan to selling soft serve out of a single retail store to signing a partnership deal with Nickelodeon, Chloe and her eponymous company have made huge strides since 2014.

We caught up with Chloe to talk about her journey.

The F Project: What was the lightbulb moment that made you start your company?

Chloe Epstein: When I was humped over in pain from another serving of artificial frozen yogurt and realized I could no longer feed myself or my babies (soon to be sweet-toothed toddlers) the treats to which I had become so addicted.  I knew I had to find an alternative to the unacceptable available options in the frozen treat category. I was determined to create a delicious, clean option that would satiate our frozen treat cravings. From there, Chloe's was born.

TFP: What makes you want to jump out of bed every day?

CE: My family (and my workout).

TFP: What about your past career or life experience prepared you for entrepreneurship? What was a total shock?

CE: I never thought of myself as an entrepreneur as I always associated the title with being a risk taker, which I certainly am not. Passion, hard work, and amazing partners go a long way. I've learned that my experience as a prosecutor in the court room taught me confidence and grit, both of which provide me strength daily.

I am shocked by the learning curve. Just when you think you have it all figured out there is so much more to conquer.

TFP: What makes your product special/different?

CE: We are a frozen treat with nothing to hide and we taste so damn good! There is a reason a Chloe's snack tastes like the fruit itself - we use nothing but real ingredients.

TFP: What advice do you have for other female founders?

CE: Stick to your core values while keeping an open mind. It's a tough but critical balance.

TFP: Why did you join The F Project?

CE: Starting a business is exhilarating, exhausting, and intimidating. I started Chloe's at a time in my life when I felt I had a strong network and support system which were invaluable. Not everyone has that and it brings me great joy to think that I could, in the smallest way, be that for a future female founder. 


Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference.
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