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Founder Feature: Arianne Perry

You might call Arianne Perry, founder of Sweet Defeat, an energy engineer. Prior to starting her own company, Arianne worked for Google, investing in alternative energy assets across North America. Now, as co-founder and CEO of Sweet Defeat, she invests in the energy of millions of human beings.

It probably doesn’t come as a surprise that Americans eat a lot of sugar. It might be a little eyebrow-raising to learn that sugar is in 90% of the foods we commonly consume, and that Americans eat, on average, 150 pounds of sugar a year, 10 times the recommended amount.

Despite being an Olympic trials qualifier and having sub-three-hour marathons under her belt, Arianne knows the siren call of sugar all too well. Cutting back on sugar made a big difference in her energy level and her overall feelings of wellbeing. But even for someone with her demonstrated willpower, reducing sugar consumption was hard.

There’s a reason why saying no to sugar is so challenging for many of us. Humans are hardwired to crave sugar. From an evolutionary standpoint, if we encounter something sweet, our brains want more more more! It was easy energy for our ancestors and was typically not poisonous. Win-win.

We live in a different world now, one in which short dramatic bursts of energy are not what keep us operating at our peak functioning. We need steady, even energy for the long haul. But our hardwired craving for sugar has not kept up with our changing lives.

That’s where Sweet Defeat comes in. Arianne and her team researched extensively and identified a combination of plant-based ingredients that had scientifically proven abilities to reduce sugar cravings.

Sweet Defeat fulfills Arianne’s dream of helping people live their best lives possible, bypassing the energy deficit that so often accompanies sugar consumption. Sweet Defeat’s providing a way to curb our evolutionary sugar-craving bias, and get that steady energy that keeps us running at our best.


Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference.
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