The challenges of moving to a completely unfamiliar country – in this case, the United States – laid some pretty important groundwork for the life that Anna Perelman has led. “I had to build confidence in an unknown atmosphere – navigating a world that didn’t make sense,” Anna told the Huffington Post of her childhood transition from Russian to the US.
Learning that skill – developing confidence in uncharted waters - is definitely a boon to any female founder. Anna’s parents also set an example of an incredible work ethic and high regard for education. These factors combined to drive Anna forward in some pretty impressive accomplishments, including completing a doctorate in organizational psychology and working with heavy hitters like Walt Disney and Sony.
Her familiarity with technology along with her aesthetic sensibility gave rise to Anna’s consideration of a product line that would appeal to women without pandering to the lowest common denominator of so many tech assets marketed to women. Bubblegum pink coloration cannot change a crappy quality speaker into a good product.
Anna and her husband and cofounder, Wayne Ludlum, developed Stelle to “change the landscape of technology for the female consumer,” she told the Huffington Post. Stelle’s award-winning audio products have done just that.