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Founder Feature: Anna Hindley

OneBar = Three Wins. First, no more cleaning up bruised apples bits and leaking banana goosh from lunch boxes. Win! Second, giving kids (and grown-ups) a whole serving of fruit in one neat little package. Win again! Third, supporting fair trade in Africa by using ethically sourced baobab, a fruit packed with antioxidants and minerals. Triple win!

Anna Hindley, cofounder of OneBar, has been enjoying all three wins with the creation of her all-natural, all-fruit bar. And there have been other wins as well.

She got a break when a friend who works at Google got OneBar into a vendor fair. Employees at the giant tech firm taste potential items for the company’s food service to stock. OneBar got voted in. Whole Foods and other retailers in the Bay Area have OneBars on their shelves, and they’re now being sold in Peet’s Coffee shops as well.

So what all is in a OneBar? Pear, baobab, chicory root, and either apple, cherry, or mango. That’s it. So the bars are popular with vegans and those who eschew dairy, added sugars, and gluten.

Hindley credits several women in her town of Mill Valley for helping get the company off the ground. OneBar is a product aimed to moms and kids, and a lot of mom friends supported the concept. And her kids have helped out too, tracking and moving inventory and learning how a company operates.

So really, it’s OneBar = LOTS of wins!


Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference.
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