Clean living has many rewards.
For Andrea Spirov, founder of B.O.S.S. Food Company, these include much-improved personal health, focus, and energy, and a booming business selling her clinically effective, Paleo-friendly, Non-GMO Project Verified blended original superfood snacks (Get it? B.O.S.S.!)
After a number of major health challenges led Andrea to educate herself on superfoods and nutrition, she began experimenting with ingredient combos that effectively alleviated those issues and tasted great. She created and sold the precursors to B.O.S.S. bars at local farmers’ markets. Fine-tuning led to the nutrient-optimized product sold today.
“Our bars provide energy without stimulants, and a variety of other benefits through innovative, clinically effective, cutting-edge plant-based ingredients,” Andrea explained.
B.O.S.S. Food Company is not Andrea’s first foray into entrepreneurship. She previously founded another functional food company, as well as a travel blog. And she is a StoryBrand-certified marketing and communications strategist at ‘spired, a marketing company she founded.
Writing is a passion, and one that has served her well in all her companies.
“I was the editor of my high school newspaper, which taught me a lot about creative problem solving, managing people, and storytelling,” Andrea said.
What’s different about a product-based company? Lots, of course, but Andrea says she has been surprised by “the number of people who come at you and hustle you (or try to) when you first start your business.”
With experience across a number of enterprises, Andrea’s advice to other female founders is straightforward.
“Listen to your own inner voice and be prepared to be lonely sometimes. It's going to take everything you've got (and some stuff you didn't know you had) to grow your brand.”
And she has some advice for consumers as well.
“Think about the human beings who make your products. Your dollars are actually votes about what you think is important.”
Andrea’s commitment to The F Project comes from a desire to give back.
“I wanted to be part of a group of women who are overcoming the same challenges I am, and learn from them. I'm always motivated to help another woman who is trying to make the world a better place. We all face distinct challenges, and I have empathy for all of us, and a desire to reduce the obstacles we face.