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Founder Feature, Amy McKelvey

Amy McKelvey is the founder and Chief Energizing Officer (CEO) of her vital way –– a new kind of wellness brand built for women by women. her vital way was built to help women live healthy, purposeful lives. Each ingredient in their line of herbal supplements is the highest quality and combines both purity and potency.

her vital way is a product of years of research and lots of hard work. As an integrative herbalist, natural products consultant, and marketing professional, Amy had been preparing her whole life to launch her own business. her vital way puts women at the center of the conversation by creating each supplement with their unique needs in mind.

Not only is Amy a CEO and founder, but she’s also the mother to two daughters. We sat down with the Chief Energizing Officer herself to learn more about her life as an entrepreneur and what makes her excited to get out of bed each day.

TFP: What was the lightbulb moment that made you start your company?

AM: My own health journey and that of numerous clients and friends, my best friend's stage 4 cancer diagnosis, and the realization in 2016 that I wanted to be part of the solution and not a passive bystander when it comes to advancements for women.

TFP: What about your past career or life experience prepared you for entrepreneurship? What was a total shock?

AM: I love working hard and I've always juggled a lot with multiple jobs, school, family - plus a keen desire to know how to do everything. The total shock was how deeply rewarding a hectic 12 hour work day can be when you're the boss.

TFP: What makes you want to jump out of bed every day?
AM: The opportunity to help others.

TFP: What makes her vital way unique?

AM: Our products are formulated by women for women. Our ingredients are validated and of the highest quality and yet they are affordable because we sell direct to the consumer so that women can focus on their health and be proactive.

TFP: What’s your mantra?

AM: I have a lot but my favorites are 'you have to root to rise' and 'follow the pace of nature' - which I'm sure sounds strange for an entrepreneur - but they are both wonderful reminders to work each day at your goal with careful determination and true intention and trust what naturally unfolds. I like the reminder to just breathe and stay focused on what matters.

TFP: Why did you join The F Project?

AM: Power in numbers and because it's needed now more than ever. Successful women leaders will change the world. I've always loved helping other women. When women collaborate and lift each other up, it's exhilarating; helping other women is the best way to create massive change and it just feels good to be apart of something collective. Community is everything. I adore the women that I've worked with so far and I feel an instant connection with who they are and what they are trying to achieve.

Tess McCurdy

Tess is a content creator and brand builder currently working in the cryptocurrency space. She is an advocate for women and works closely with female-led companies to expand their voice and influence.
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