Founder Feature: Amber Tolliver

A lingerie model is going to have many more close encounters with bras than the average woman will. Amber Tolliver was a lingerie model for 17 years, and still couldn’t find a bra that fit her 32E measurements. That was her inspiration to found Liberté, a lingerie line offering a greater array of sizes than the usual suspects.

Amber’s research showed that most American women wear a 34DD at least. Shockingly, bra manufacturers virtually ignore these demographics. Liberté wisely does not.

Amber and her team put in over two years researching and developing prototypes using a variety of materials and fits. Currently, Liberté offers bras in sizes ranging from 30C to 38H.

Given that Amber was the first model for the Aerie Real campaign in 2014, it seems fitting (pun intended!) that she founded a company committed to helping real women feel comfortable in the garments that are supposed to support them.

Amber told Newsweek, “If a woman is uncomfortable, you can see it. You can feel it. It’s like, Damn! Can I get you a jacket? But a woman who can sit, not pull and tug an article of clothing, and just engage and not worry about herself, because it’s handled, that’s the feeling that I want to give.”

Erika Szychowski

Erika Szychowski is the CEO/Founder of Good Zebra and the Founder of The F Project, a social impact project to raise the profile of female founders through collaborative commerce.
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