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Founder Feature: Adriana Botti

The poet Sanober Khan of words, “they can either leave you feeling homeless or brimming with home.”

Adriana Botti would agree. As the daughter of a Mexican immigrant growing up in a small New Jersey town, Adriana heard words at school that were painful and adhered to her young girl heart. Words like “too dark,” “big nose,” “bad skin.”

Little Words Project grew out of the darkness of those times, and the light of sisterhood Adriana found in her college sorority. It was there that she started crafting bracelets with words of encouragement beaded on them. Words like “Be Kind,” “Fearless,” and “Strength.”

Knowing that she wanted to do something that would make a positive change in the world, Adriana had every intention of entering law school after graduation. An aha moment redirected her vision into entrepreneurship with a purpose, and the Little Words Project was born.

With no business background and very little capital, Adriana launched Little Words Project in her parents’ basement. By its fourth year of life, Little Words Project had reached $1 million in sales…without investors.

Especially meaningful to Adriana are the letters she reads from LWP customers, some of whom post them to the company website. Little Words is all about paying it forward, and you can see that happening in the moving stories there.

Adriana says it’s pretty simple. You have a choice. Change your words. Change the world.

Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference.
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