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Feature Founder: Nancy Giftos

From toddlers to elders, Nancy Giftos’s Sticky Be Socks help us stick with our finer intentions.

Non-skid socks with affirming messages are Nancy’s brainchild. A multimodality-trained fitness instructor, Nancy knows the value of good positioning when performing yoga or pilates. An aha moment led her to the creation of gorgeous, gripping socks with inspirational suggestions like “Be Strong,” “Be Focused,” and “Be You.”

Baby and kids socks have new relevance for Nancy. Since launching Sticky Be Socks, she’s become a proud mama to a sweet little girl. Dylan, Nancy’s daughter, rocks her own Sticky Be Socks with messages like “Be Sweet,” “Be Happy,” and “Be Calm” (ha!).

Aware of her good fortune in having a thriving business and a healthy child, Nancy is committed to donating a pair of socks for every pair sold. The organization on the receiving end is Baby2Baby, a non-profit that provides low-income children with diapers, clothing, and all the basic necessities that every child deserves.

Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference
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