How Can You Help Support Founders Today? →

Are entrepreneurs born or made?

You’re following The F Project on Instagram. You’ve bought a couple of products from the companies founded by members. You’re even reading the blog!!! I mean, really…that’s dedication.

You might be thinking about starting a business. Maybe it’s something scalable, and you just know Lori Greiner’s gonna take it HUGE on QVC. Or…maybe it’s a side gig. Maybe everyone loves your catnip candles.

If you find your business idea always popping into your thoughts…if you find yourself keeping your calculator open on your laptop all day, so you can quickly run some numbers…if your friends have heard you talk about this idea for months (or years) now…you are thinking about starting a business. Are entrepreneurs born or made? Who knows! But this much is clear: you have the bug.

So you’re here, and you’re curious. What advice do The F Project members have to offer someone like you? Well, these women are incredibly generous, so here you have it: some of the best pieces of advice our fabulous female founders have to offer those who are considering joining their ranks.

Alexis Ring, Lexi Miller

“Know that you will have to do everything in the beginning. Be prepared to learn it all. You'd better love what you do because it can be a grind, but so rewarding. Don't turn down an introduction or a meeting. Accept help and pay it forward.” 

Adi Arezzini, Teami Blends

“Don't compare yourself to your competitors. There is enough audience, people, and sales to go around for everyone. Focus on your message, your niche and become the best at that.”

Stephanie Su, Persu Collection

"You don't have to see the whole staircase, just take the first step."

Kimberly Barasch, Altress

“It’s crucial to surround yourself with great people. Your team is ultimately who will help you get your business off the ground, and they are also who you will spend most of your time with.”  

Alison Dinerstein, Twist Your Spirits Cocktail Kits/The 5 O’Clock Box

“Follow your gut. You know deep down what feels right or wrong. Check your ego at the door. Making big decisions takes confidence and means being okay about taking a hit if you make a mistake. You have to accept the fact that you might be wrong. The good thing about mistakes is that you learn from them.”

Tamar Miller, Bells & Becks

“People matter, and when you’re authentic and genuinely care, your team and your partners will come together and do amazing things. Relationships are built on trust, and I’m passionate about acting with integrity in everything that I do.”

Jenny Argie, Baked at Home

“If you are passionate about it, you will learn it. Be an advocate. Be a listener.”

Kelly Love, Allison Evans, and Marilee Nelson, Branch Basics

“Don't let perfection hold you back. Just get started.”  


Katelyn Murphy-McCarthy

Katelyn is a writer and editor specializing in creative nonfiction. She comes from a long line of entrepreneurs, and loves hearing and sharing the stories of women who are making a difference.
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